Storytelling Campaigns Engages Millions, Doubles Social Media Followers
THE CHALLENGE
Each year comes two cornerstone communications with message hope and encouragement: Easter and Christmas. Traditionally, these communications are directed internally at communities of faith. The Uniting Church NSW/ACT however saw this as a catalyst to speak into the public square. The Signal Box have been engaged to support this ambition, creating meaningful storytelling that captures the imagination of the wider population.
Page likes have gone
through the roof in the last week.
Very impressive.
The footage is beautiful and the message is perfect.
WHAT WE DID
Having the pleasure of working with three Moderators over the last seven years, critical to each message is understanding the authentic message which they wish to share. This approach has brought production to different hometowns with unique presentation styles and supporting footage captured to form each years messages. In addition to the main message, additional call-to-action videos are captured to run as retargeting digital ads, encouraging viewers to engage in next steps with the Uniting Church.
- Strategy
- Creative Direction
- Film and Sound
- Aerial Drone
- Photography
- Post Production
- Visual Effects
- Graphics
- Sound Design and Mix
- Social Media Strategy
- Digital Media Buying
- Metric Analysis and Reporting
WATCH MORE
Easter 2024
Production - Gerringong NSW
As the Synod embarked on a strategic shift in campaign strategy for Easter 2024, the creative treatment aptly evolved to explore new stylistic treatment and explore the question of whether Easter is still relevant today, especially to emerging generations. The outcome was unscripted, unfiltered, and – unmistakably authentic.
- 1.17 million people reached (on a 40% media spend reduction)
- 72,660 minutes viewed (3.14x improved ROI)
- 11,736 reactions, comments, and shares
- 4.6x longer viewer retention
Christmas 2023
Production - Griffith NSW
In her first Christmas Message as Moderator, Rev. Faaimata Havea Hiliau shared a message of the journey back to her hometown of Griffith, NSW. The Signal Box delivered creative, production, post production, social media strategy, web design, and media buying.
- 1.65 million people reached
- 45,100 minutes viewed
- 3,700 reactions, comments, and shares
- 215% growth in new Facebook followers
Easter 2023
Production - Tamworth NSW
In his final Easter message as Moderator, Rev. Simon Hansford shares his reflection on the meaning and significance of the silence on the cross. The Signal Box delivered creative, production, post production, social media strategy, and media buying.
- 950k people reached
- 20,700 minutes viewed
- 930 comments, reactions, and shares
- 91.6% growth in new Facebook followers
Christmas 2022
Production - Tamworth NSW
As the war in Ukrane breaks out, the Moderator, Rev. Simon Hansford reflects on God’s hope and faith in humanity. The Signal Box delivered creative, production, post production, social media strategy.
- 880k people reached
- 14,000 minutes viewed
- 1,100 comments, reactions, and shares
Easter 2022
Production - Sydney NSW
After two years of being apart, it is God’s assurance, forgiveness and welcome that assures us and gives us hope as we gather and reconnect. The Signal Box delivered creative, production with green screen, post production, visual effects.
Christmas 2021
Production - Tamworth NSW
What stories of hope have you discovered over the last year? Rev. Simon Hansford reminds that Christ remains at the centre of Christmas. The Signal Box delivered creative, production, and post production.
