A campaign with the newly appointed President of the Uniting Church in Australia
THE CHALLENGE
The Uniting Church in Australia engaged The Signal Box for a campaign launch with the newly appointed President, Rev Charissa Suli. The task was to challenge and inspire church members across the country to live out a new vision – a celebration of diversity, fostering unity and commitment to transformative action and restorative justice over the next three years.
Love it!
Rev Charissa Suli
President – Uniting Church in Australia
Quote Two
WHAT WE DID
Intimate, authentic, and intentionally different. That was our approach to developing a hero message, describing the President’s personal motivations and hope in the theme “Threads of Love: Weaving Christ’s Love Across Cultures and Boundaries”, and for the wider church. Filmed in a textured studio environment on widescreen anamorphic lenses, removing the President from a traditional church environment, was a fitting introduction to evoke fresh, contemporary, and an authentically raw vision for the organisation.
The impact of the video was seen immediately, with over 16% growth in page followers, 30x greater watch time, 13x more downloads, and 6x more shares compared to previous campaigns.
- Strategy
- Creative Direction
- Film and Sound
- Photography
- Post Production
- Graphics
- Sound Design and Mix
- Distribution
- Paid Media
