Local knowledge and technical know-how
THE CHALLENGE
The video game giant Ubisoft are constantly releasing new games for all platforms in Australia. Originally, the trailers and teaser videos created for Ubisoft are in and for overseas markets. They needed to localise and modify TVCs for the Australian market, including release dates, restrictions, ratings, CAD approvals and distribution. Some of the trailers were re-edited entirely to target the ANZ market, using limited existing assets available. Always with a very tight turnaround.
That was fast! You turned that around within the hour.
WHAT WE DID
For localisation campaigns – speed is the keyword. The fastest turnaround was completed in under 6 hours. This requires agility and focus as well as an intimate knowledge of the territory. We needed to work with complex and sophisticated working files, usually in After Effects, picking out the elements that needed to be localised. The rating might need to be changed in motion graphics, the language might need to be tweaked to appeal to a local audience, and the voice-over often needed to be redubbed in an Australian accent.
Changing just a few elements often means completely revisioning, altering the edit points and the sound mix. We also needed to be aware of localised codecs and aspect ratios for distribution and how to reversion content for different outputs. All at a rapid pace.
Since our long standing relationship in 2017 commenced, The Signal Box has participated in optimising over 12 new game releases across Australia and New Zealand in various formats to multiple disturbers – with more scheduled this year.
- Localisation
- Asset Management
- Post-production
- Visual Effects (VFX)
- Graphics Development
- Asset Management
- Sound Mix
- Distribution
GAMES DELIVERED
- 2024 Skull and Bones
- 2024 Avatar Frontiers of Pandora
- 2024 Just Dance
- 2023 Just Dance
- 2023 Mario and Rabbids: Sparks of Hope
- 2022 Just Dance
- 2021 Just Dance
- 2021 Rainbow 6
- 2021 Far Cry 6
- 2020 Immortals Fenyz Rising
- 2020 Assassins Creed: Valhalla
- 2020 Just Dance
- 2020 Watch Dogs
- 2019 The Division 2
- 2018 Starlink: Battle for Atlas
- 2017 Assassin’s Creed: Origins
- 2017 Mario + Rabbids: Kingdom Battle
WATCH THE CAMPAIGNS
Skull and Bones
Feb 2024
- Localisation
- Endcard
- Out of Home
- TVC Distribution
Avatar: Frontiers of Pandora
Dec 2023
- Localisation
- Endcard
- Out of Home
- TVC Distribution
Just Dance 2024
Oct 2023
- Localisation
- Endcard
- Out of Home
- TVC Distribution
Mario and Rabbids: Sparks of Hope
Oct 2022
- Localisation
- Endcard
- Out of Home
- TVC Distribution
Assasin's Creed: Valhalla
Dec 2020
- Localisation
- Endcard
- Out of Home
- TVC Distribution