Localising the hype
THE CHALLENGE
The brief was to produce a localised hype reel for Uber Australia and New Zealand, showcasing the breadth of Uber’s services for business, media and government. The key challenge was to scale back the enormity of content and creative across a global brand, with explosive growth, and summarise it in a three-minute video that was fresh, instructive and engaging.
A three-minute video that was fresh, instructive and engaging.
Changing the way that people, food and things move.
WHAT WE DID
We sat down with Uber, asked them questions about what they really needed to communicate and listened. We scoured through Uber’s huge pool of creative to find the best shots, filmed a multi-location shoot in Melbourne for JUMP in record time, and produced a script that distilled Uber’s journey from a groundbreaking ride sharing app in 2010 to changing the way that people, food and things move through cities.
In post-production, we matched Uber’s look and feel in our graphics and digitally composited app screens to ensure it was localised for Australia and New Zealand audiences.
- Strategy
- Creative Direction
- Scriptwriting
- Film and Sound (JUMP Melbourne)
- Storyboarding
- Asset Management
- Digital Compositing
- Graphics
- Sound Design and Mix
