Tarryn Barrie
Brand Manager, Red Island
Authentic stories grown in Aussie red soil
THE CHALLENGE
Now a familiar red label on supermarket shelves, Red Island had minimal digital assets available to support the brand across web, digital, and OOH. The Signal Box was tasked to capture a content bank to fill a five year pipeline, across video and photography. The content’s objective was to capture the beauty of the Australian groves, the authentic stories of Red Island farmers, and the quality of the product.
Creative, strategic, and forward thinking
This content will serve us for years to come!
WHAT WE DID
For us to be able to tell the stories of the farmers – we needed to get to know the farmers. So we travelled around with the farmers on their respective farms, discovering what life is like on the groves. Our rapport with the farmers resulted in comfortable, jovial discourse that led to engaging portrayals of the people and places behind Red Island. This rare connection between farmer and consumer helped to complete the paddock to plate, tree to table mantra that Red Island is so passionate about. It’s evident that the farmer’s stories we captured showed the passion they put in every day to give the rest of us an outstanding product to eat.
The stories captured and the content produced have proved perennial. The brand refresh has stuck with Aussies, and the stories continue to resonate with all of us in the connection to the land, knowing where our food comes from and getting to know the people who produce it.
- Strategy
- Creative Direction
- Film and Sound
- Photography
- Post Production
- Graphics
- Sound Design and Mix
WATCH MORE
Chris and the lads
Production - Boundary Bend, VIC
Chris’ property in Northern Victoria has the perfect soil, climate and water supply for olive farming. They’re a resourceful bunch, there’s not much that gets in their way of getting the most out of what they have. Chris and the lads have a passion for the outdoors and take pride in growing a good quality product.
Say g'day to Stefan
Production - Boort, VIC
Stefan is a young, ambitious farmer who is at one with nature and has a great appetite for agriculture. He is responsible for estimating yields and measuring tree lines at the grove to ensure the property is maintained and kept in a condition to produce the freshest olives in Australia. Stefan loves the mateship and community of the groves and enjoys sharing farming stories and recipes with the Boort locals – because it’s food that brings us together.
and Macca
Production - Boort, VIC
Macca loves the community that comes with a home amongst the groves. Nothing is too much of a hassle for Macca as he looks after irrigation and filtering at Boort so that the olive trees are nourished, healthy and fresh. This guarantees the olives harvested produce top quality Extra Virgin Olive Oil.
