Australia and NZ Product Launch
THE CHALLENGE
Global wellness brand doTERRA were launching a new range of their low-toxic cleaning products for everyday household use. With a range that covers kitchen and bathroom surfaces, dishwashing powder, and multi-purpose, all derived from naturally-sourced plant-based ingredients, the task was to demonstrate the range’s household effective versatile application without using harmful active ingredients.
A special note of how professional and kind the team were.
Thank you for your quality work.
WHAT WE DID
Creating a 60 second hero piece, the focus was on demonstrating the product in action. In the household cleaning category, the effectiveness of the products and how safe they are to use are paramount to consumers. Particularly as doTERRA’s range sits towards the premium end of the market as a result of its plant-based active ingredients, we shaped the creative around making it clear to the consumer that the products work. Within the 60 seconds, all products where shown in use with a range of applications including on eating surfaces and near food and children, without the use of gloves. Simple, clear demonstration from the target demographic which answers the questions asked when purchasing any cleaning products: Does it work? Is it safe? Is it good value?
The campaign was launched at their ANZ conference and then distributed digitally through Youtube and social media channels.
- Creative Direction
- Film Production
- Digital Compositing
- Sound Mix
